Data Catalog: Part of the Solution – or Part of the Problem?

Ask a data catalog user these questions, and they will likely use a simple analogy: “A data catalog is like Google meets Amazon for enterprise data.” People come to the data catalog to find trusted data, understand it, and use it wisely. As with Google, use cases and users abound. Today a modern catalog hosts a wide range of users (like business leaders, data scientists and engineers) and supports an even wider set of use cases (like data governance, self-service, and cloud migration) read more

3 Benefits of Using Data Lineage at Your Company

When working with data, there are several important factors to consider, but data lineage is perhaps one of the most vital. Data lineage concerns itself with tracking data from its point of origination through the various stages of cataloging, storage, and analysis. Data scientists rely on this lineage information to understand how relevant specific information is to a task, so it’s important to have a lineage system in place if your business collects large volumes of data.

Below are three additional benefits of using data lineage at your company:

1. Data Lineage Benefits Sales and Marketing

Although your data analysts are probably going to get the most out of using a data lineage tool to track information, your sales and marketing teams can also stand to get a lot out of data lineage. Through the use of a data lineage tool, your sales and marketing teams can see where specific info is being generated and how it is being used. This can bolster sales and marketing efforts by identifying key touch points for customer interaction that can prove to be very valuable when creating a sales strategy.

2. Data Lineage Promotes Better Security

When you know where a digital asset has been and who has had access, it’s often easier to address security concerns. This is true for data, and since today’s datasets often travel through multiple points before ending up archived, having a data lineage process in place can help to promote security. If something does go wrong with a piece of information or a piece of it is suspected of causing a security problem, being able to track that data through a lineage system can be very helpful in resolving an issue quickly.

3. Data Management Can Be Streamlined

Data lineage processes also assist in streamlining data management. The ability to track data can show you where bottlenecks in your information pipelines may exist, and this can help your company get info where it needs to be more efficient. To add to this, your company may be able to save money due to this increased efficiency by reducing unnecessary servers and routing equipment.

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